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McCormick Flavor Forecasts Cites Global Trends

Posted: January 11, 2012

McCormick & Company released its latest McCormick Flavor Forecast, featuring a global view and outlook for the first time. The forecast seeks out the trends and driving influences that are shaping the world’s culinary culture for 2012, seeking input from chefs, food technologists, marketing professionals, sensory scientists and other flavor industry insiders from North and South America, Europe, Asia, Australia, Africa and beyond, and according to the Flavor Forecast 2012, a singular set of forces driving what we will eat across the globe in coming years.

“While developing the Flavor Forecast 2012, our global team was excited to find so many similarities in the trends inspiring diverse cultures to cook, eat and innovate,” said chef Kevan Vetter for McCormick United States. “And if there’s one thing the food lovers of the world have in common, it’s that we approach eating with greater curiosity than ever before and really celebrate the enjoyment of it. We can now spend an entire evening immersed in the flavors of a meal,” added chef Mark Garcia for McCormick United States.

Inspired by the world’s widening flavor horizons, the Flavor Forecast 2012 highlights six culinary trends brought to life through 12 regional flavor combinations and taste experiences.

For more information on McCormick & Co.’s Flavor Forecast 2012 , visit www.flavorforecast.com.