In a recent review of The Project of Emerging Nanotechnologies’ Consumer Products Inventory (www.nanotechproject.org), which comprises some 1,600 products, Euromonitor International’s (www.euromonitor.com) Emily Potts noted, “nanotechnology laundry care products listed include a fabric softener that reduces static and prevents detergent residue from clinging to clothing, while another promises enhanced fragrance and another prevents colors from fading.”
Products that have appeared in the inventory have included silver nanoparticle-containing antibacterial/odor-neutralizing fabric softeners and appliances with antibacterial sterilizing wash claims.
As nanotechnology’s impact on detergents and cleansers is emergent, and therefore unknown, Potts’ story noted, “new detergent innovation might not be altogether necessary.”
