P & F Magazine

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Innovation for the Future of the Fragrance Industry

By: Stephen Hicks
Posted: March 20, 2013, from the April 2013 issue of P&F magazine.

Creativity and the art of perfumery are the essential strengths of the fragrance industry, and that statement will be as true 20 years from now as it is today. No one has ever written a mathematical algorithm that accurately predicts what each individual consumer likes to smell or what is the perceived scent of a combined 100 ingredients. These assets have been both necessary and sufficient for the profitable growth of the industry, and they are certainly necessary for the future. But … are they sufficient for continued growth? Can this industry remain profitable by building upon creativity alone? Several things have changed over the past two decades that warrant another look at the innovation directions of fragrances:

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