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Feb 28, 2014 | 01:03 PM CST

Report: Brazil's Fragrance Market Poised to Continue Rapid Growth

Canadean says both men and women are using high volumes of fragrances, and the young and increasingly affluent consumers are often looking to treat themselves to new and novel experiences.

Feb 24, 2014 | 11:10 AM CST

Report: French Fragrances Sector Driven By Women Aged 45 and Up

At a compound annual growth rate of 0.6%, targeting these women’s desire to indulge themselves is key to success, said a new report from Canadean.

Feb 17, 2014 | 12:16 PM CST

Mintel Finds Consumers Using Fragrance to Enhance Beauty Rest

Mintel said more than six out of 10 women (64%) and more than half of men (51%) who use any scented item would be interested in fragrances that can be worn at night to help one sleep or refresh sheets.

Feb 17, 2014 | 11:05 AM CST

Study: Imagined Odors Can Enhance Consumer Respose

A recent study in the Journal of Consumer Research explores the concept of olfactory imagery and the conditions under which imagining what a food smells like (referred as “smellizing” it) impacts consumer response.

Feb 17, 2014 | 09:32 AM CST

NPD: Less Traditional Women's Fragrances Gaining More Attention

“Floral fragrances aren’t fading away, but less traditional scents are gaining more of the attention from female consumers than ever before,” said Karen Grant from The NPD Group.

Feb 05, 2014 | 09:49 AM CST

NPD: U.S. Prestige Fragrance Sales Flat in '13; Results are Mixed

U.S. prestige fragrance sales in 2013 were flat from a year ago, although fragrances priced $100 and up grew. Meanwhile, U.S. mass fragrance sales slipped 6% compared to 2012, according to NPD's research.