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Canadean says both men and women are using high volumes of fragrances, and the young and increasingly affluent consumers are often looking to treat themselves to new and novel experiences.
At a compound annual growth rate of 0.6%, targeting these women’s desire to indulge themselves is key to success, said a new report from Canadean.
The event, “A Symphony of Senses,” provided a rare opportunity for legislators and staff to interact directly with a trio of perfumers who each presented a perfume inspired by a different musical genre.
Mintel said more than six out of 10 women (64%) and more than half of men (51%) who use any scented item would be interested in fragrances that can be worn at night to help one sleep or refresh sheets.
A recent study in the Journal of Consumer Research explores the concept of olfactory imagery and the conditions under which imagining what a food smells like (referred as “smellizing” it) impacts consumer response.
“Floral fragrances aren’t fading away, but less traditional scents are gaining more of the attention from female consumers than ever before,” said Karen Grant from The NPD Group.
U.S. prestige fragrance sales in 2013 were flat from a year ago, although fragrances priced $100 and up grew. Meanwhile, U.S. mass fragrance sales slipped 6% compared to 2012, according to NPD's research.
Changing markets, men’s grooming, aging consumers, natural ingredients and more.
The International Fragrance Association assembles industry leaders to discuss the state of the fragrance industry.
Cinnamon, patchouli, vetiver, osmanthus, extraction techniques and more.