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Securing a Leadership Position for a Pro-fragrance Future

By: Jeb Gleason-Allured
Posted: February 24, 2012, from the March 2012 issue of P&F magazine.

The past year has been a challenging one for the fragrance industry, noted Kim Bleimann (Berjé) during his president’s address at the International Fragrance Association North America (IFRANA) 2012 annual business meeting. Between legislation and anti-fragrance sentiment among NGOs and the media, it is necessary for industry organizations to take on an expanded role in advocacy.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.