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Forward Thinking: A Note on Fragrance, A Feminine Point of View

Amy Marks-McGee, Trendincite LLC

A November 2010 article appearing in Perfumer & Flavorist magazine sister publication GCI magazine, “Fueling The Market—Fragrance Observations,” examined fragrance trends. A year later, fine fragrance competition remains fierce, and brands continue to jockey for position as consumers seek new and unique products. Fortunately, according to the NPD Group, “in fragrance, the prestige market grew by 6% during the first quarter of 2011. The increase in prestige fragrance is due to the positive performance in top existing juice brands, as well as strong sales from 2010 fragrance introductions.”

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

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