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The Future of Transparency
By: Jeb Gleason-Allured
Posted: February 23, 2011, from the March 2011 issue of P&F magazine.
"Is there a middle ground for fragrances?" asked Mark Rossi, research director of Clean Production Action (CPA; www.cleanproduction.org). Rossi made his comments during the 45th annual meeting of the Research Institute for Fragrance Materials (RIFM; www.rifm.org) at the Highlaw Pavilion in West Orange, New Jersey, which addressed the issue of increasing transparency in the way products are conceived and excecuted cradle to cradle. Rossi's talk reflected the fragrance industry's wider effort to dialogue with the nongovernmental ogranizations (NGOs) such as CPA while also asserting its legitimate concerns surrounding confidential business information (CBI)—seen as a lynchpin in the sustainability and competitiveness of the industry. By day's end it was clear that progress has been made, but crucial differences remain.
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