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After working on a "natural" policy for more than a year, Burts Bees has come up with a standard. Their Web site indicates that "Now 'Natural' Really Means Natural."
Ingredients used in Burts Bees' products must be made with at least 95% all-natural ingredients and be made from ingredients that come from or are made from a renewable resource found in nature with absolutely no petroleum compounds. For more on this new "natural" standard, go to thenaturalseal.org.