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Why create a fragrance that meeting both Natural Product Association (NPA) and Design for the Environment (DfE) safety criteria? Answer: Consumers are demanding it. Though they may not ask for NPA and DfE certification specifically, a large and growing number of consumers who purchase cleaning and body care products want assurances that they products the are purchasing are safe, green, and environmentally friendly. Right, wrong or indifferent, many consumers do not want to see the term "fragrance" on labels.
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