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As the muse of F&F, naturals are the headliner on the product label. In the last issue, we explored the safety, sustainability and efficiency of synthetics. This issue features creativity in research and application inspired by naturals.
In an exclusive interview, Perfumer & Flavorist speaks with Firmenich’s synthetic discovery team, Maud Reiter and François-Raphael Balestra on the research, process, sustainability and success of synthetics in fragrances.
What do you think the consumer envisions in a product touted as natural? That using it will make them healthier, wholesome and bring them closer to nature? Or that nature’s extracts hold secrets to longevity and enlightenment?
Allured's 2017 Flavor & Fragrance Materials Buyer’s Guide is available for purchase now. The guide is used as a referenced by formulators, suppliers, industry experts and consumers.
P2 Science has recorded a $9.55 million series B financing round with a team of investors to build and run its first commercial plant.
DuPont Tate & Lyle has announced L.V. Lomas as its new distribution partner for Zemea propanediol in Canada on March 1.
In the world of F&F formulation, synthetics are recognized for what they are: essential tools for creation; yet, how can we promote them to consumers without the stigma?
It’s hard not to notice the anti-trend, moving toward the unnatural.
We experience a variety of synthetic versions of naturals in our daily lives. But the mission is the same: to create a compelling, engaging, quality experience for the listener.
Among 50 exhibitors and 1,200 delegates, Firmenich showcased a series of synthetic ingredients created by Jean-Jacques Rouge at FAFAI 2017 in India.