Below 60° has debuted three fragrance diffusers, which are 100% natural fragrances derived from essential oils.
The scents include:
- Mint Disco on Ice (mint, lavender, and glacial waters)
- If Citrus Were a Feeling (grapefruit, lily, sandalwood)
- Vanilla Buys a Timeshare in Paradise (pineapple, exotic coconut and Tahitian vanilla)
Each 10 ml cartridge has three settings: high, standard and off. It will last up to 30 days on standard and 20 days on high.
Customers can subscribe and receive refills every three months.
The brand is expanding its offerings in 2024.
Hilary Duff, chief brand director, said, "Home is my happy place. That's why I'm so excited to launch Below 60°, a line of natural home fragrance products that you can feel good about bringing into your space. Becoming a mom meant becoming more conscious and cautious about the products I use, so we've gone to the ends of the earth to develop unique, 100% natural fragrances from responsibly sourced ingredients. I can't wait to share them with you. They're fresh and fantastic, and so much fun.”
Mark Jacobs, founding investor, said, "We are thrilled to introduce Below 60°, the innovative natural air fragrance diffuser, into the market. We recognized a unique niche for providing a fresh, invigorating scent experience with 100% natural fragrance that embraces nature's beauty while complementing modern living spaces. Our development process has been fueled by a passion for sustainability and environmental consciousness."
