By/Rosie Jane has debuted its first functional fragrance, Missy, featuring a blend of frangipani, green mandarin, toasted coconut and pineapple notes, designed to "evoke the sensations of butterfly kisses and sunshine on your face."
As a functional fragrance, Missy is said to incorporate notes and molecules that aim to stimulate emotional responses, enhancing overall well-being and a joyful olfactory experience.
The fragrance is free of parabens, sulfates, phthalates and phosphates and housed in recycled and recyclable packaging.
Missy is exclusively available at Sephora U.S. stores and online at Sephora.com on March 11, 2024. It retails for $75.
Rosie Johnston, By/Rosie Jane founder and CEO, said, "We had the opportunity to co-create this fragrance with Sephora to ensure that the product would resonate deeply with both the Sephora and By/Rosie Jane community. Missy features a very different composition than our other fine fragrances, marking a new chapter for our collection. It was important to stay true to who we are but also capture a new audience.”
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