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Trends in Shower Products

Posted: September 5, 2007

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In China, Huizhou Zhaoting Cosmetics has released Lavender Body Wash under the Outlast brand. It contains lavender extract and claims to sooth senses, relieve tiredness, improve skin texture, enhance the quality of sleep and moisturize the body. Also available in this range is Pomelo Body Wash, a shower gel formulated with pomelo extract, vitamins and active ingredients. It is said to remove free radicals and deep clean, whiten and revitalize the skin. The product is said to promote blood circulation with its refreshing fragrance.

Meanwhile, in United Kingdom, Space.NK has released Energising Shower Gel, a therapeutic shower product that is said to invigorate the mind, uplift the spirit and energize the body. The shower gel is formulated with bay, patchouli and rosewood oils to soothe muscles, bergamot and geranium essential oils to balance emotions, and sweet orange and grapefruit essential oils to energize the body and ease tension.

Popular Fragrances

When it comes to fragrances, many products are inspired by floral and fruity notes. However, more recently some refreshing variants have entered the market, inspired by ocean or marine elements. As seen in other household and personal care categories, many fragrances are starting to take inspiration from food, with rich and indulgent smells.

In Switzerland, Burnus has released Chocolate-Mint Shower Gel under the Kamill Cosmetics brand. It is said to pamper skin with mint extracts and cocoa butter, while milk and gentle cleansing agents are said to keep the skin smooth and supple.