La Prairie has named Estelle Létang its new CEO, effective April 1, 2024. She will report directly to Patrick Rasquinet, member of the executive board of Beiersdorf.
Létang will be responsible for driving La Prairie’s strategic direction and long-term vision.
She will also oversee the day-to-day management of the company’s business operations, commercial priorities and infrastructure, including all corporate functions, the international affiliates and the distributor markets globally.
Estelle Létang brings with her more than 21 years of experience at The Estée Lauder Companies.
Rasquinet said, “With an impressive proven track record in the beauty and cosmetics industry - across fragrance, make-up and skincare - Estelle brings a wealth of knowledge and hands-on expertise to La Prairie. We are happy to have found someone so accomplished to lead our beautiful brand and to inspire our passionate people in the next stage of the La Prairie journey.”
Létang said, “Within the world of beauty, La Prairie stands out as the pinnacle of luxury and excellence. I am sincerely delighted to be joining such an iconic and prestigious brand. The opportunities lying ahead for La Prairie are vast. I am excited to lead the transformation and to work closely with the talented teams to build the future of La Prairie together.”
