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Trends in Deodorant Fragrances

Posted: March 3, 2008

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Though many deodorants contain added fragrance to help mask body odor, there is a strong market for products that are fragrance-free. Many consumers have sensitive skin or other skin problems and they look specifically for products that do not contain added fragrances or irritants. Because deodorants are applied daily, and oftentimes even more than once a day, “gentle” formulations are especially important.

In Brazil, Rodrigues Lourenço & Perreira features a fragrance-free formulation with its Aromatíssimo Desodorante Antitranspirante (antiperspirant deodorant). Promising to leave the skin feeling fresh, it offers protection against the odors caused by perspiration without adding any fragrance.

Beiersdorf in Austria likewise features a product suited for sensitive skin under its Hidro Fugal brand. Hidro Fugal Anti-Transpirant Roll-On (antiperspirant roll-on) is fragrance-free and contains no alcohol, colors or preservatives. Additionally, the antiperspirant has been tested by dermatologists to ensure its gentleness.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding GNPD, visit www.gnpd.com or call Mintel International at 1-312-932-0600.