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"Fragrance industry consolidation helped create the fundatmental need for our company," said Mike Zarkades, president of the ingredients division of Fragrance West's parent company, The ET Horn Co. "What does consolidation mean to most customers? It means prices go up, lead times get longer and minimums go higher. What does consolidation mean for the fragrance industry? Ite measn you have fewer perfumers workong on a larger number of projects; how can that possibly improve creativity?" This state of affairs often forces fragrance suppliers to employ basic scents from their libraries to address customer needs and cost profiles. The result? The control over the direction of the fragrance profile by all parties is reduced. "Where does it end?"