Creation/Application Sponsored by
Avon is teaming up with Sofia Vergara to launch So Very Sofia by Sofia Vergara, a new fragrance. Vergara aimed for the fragrance to speak to today's strong, independent woman.
The new acquisition for Elizabeth Arden is consistent with company’s strategy to acquire brands to grow their fragrance business on a global basis.
What happens when there is a fragrance evaluator between a brand and a fragrance house? Are they gatekeepers, critics, interpreters, co-creators, all of these or something else?
We should all realize that the new Toxic Substances Control Act, which Congress is about to pass, will increase considerably the cost of developing new aroma chemicals. The new law may reduce the number of such chemicals drastically. Closer cooperation between the fragrance and the aroma chemical industries will now be even more important in order to maintain a healthy level of innovation in areas of mutual interest.
This discussion of the design and creation of successful major fragrances will deal with tbe subject from the standpoint of fragrance planning and evaluation by a major marketer. I see this as a creative process, not as a science, but as an art--an artistic process which should have as its end not only a work of beauty, but a fine product which will make a major contribution to the profit picture of its marketer.
Fragrance Du Bois hosted 45 Raffles College students to an informative and stimulating session on the art of perfumery and the fragrance world.
It is far easier to produce original top notes than original base notes. This is the reason I am going to discuss the blending of tenacious perfumery raw materials.
The indan derivatives which contain only carbon, hydrogen, and oxygen are unique herbicides, and we are hopeful that they will partly fill the present day need for harmless biodegradable pesticides.
The purpose of this short course is to provide those concerned with cosmetic product development and evaluation an overview of scaling and the types of information and applications that derive from consumer product assessment. This short course will cover the history of the magnitude estimation procedure, its development and applications, as well as “hands on” evaluations and analysis.
The process involved in the creation of a fragrance are many, complex, and terribly abstract. I would like to share with you my notions about how a perfume is created, primarily from the vantage point of what goes on in the perfumer's head. What are the sources of inspiration to the perfumer? How does a fragrance develop from concept to finished creation?