Most Popular in Fragrance
- 1419Nootkatone Evolves to Fight More than the Zika Virus, NIAID Sponsors Research
- 783The Juice: Dr. Jenny Tillotson and eScent
- 744Indian Sandalwood Returns to the Perfumer’s Palette
- 681Smell-Training Can Improve Olfactory Loss
- 676The Billion Odor Nose
- 578Odor Elimination Testing Never Smelled Better
- 460The Smell of Clean: Fragrance Drives Consumer Preference in Cleaning Products
- 426Gourmand and Roses: Fragrance Trends See a New Twist to the Spritz
- 340Seven Scents: 2016/17 Fall/Winter Trends and Scent Creations
- 320Kline Study Finds Home Fragrance Market in the Strongest Position Yet
Recent in Fragrance (page 1 of 32)
This year's fragrance trends offer a new spritz to rose, gourmand and powdery notes.
Utilizing one's sense of smell is important not only to understand certain tastes, but also to perceive the world. Some people can detect between 10,000 and 100 billion or even more smells, according to research.
The Federal Trade Commission (FTC) has sent 10 warning letters to online marketers selling products that claim they provide protection from the Zika virus without the scientific data to back it up.
Similar to how physical therapy can restore function to damaged muscles, the non-invasive technique called smell-training can aid people with partial olfactory loss and anosmia.
8/2/2016 | Amy Marks-McGee
Industry perfumers muse about the rare Indian sandalwood’s (Santalum album) earthy and complex notes sought after in fine fragrance formulations.
8/2/2016 | Pia Long
The biggest emerging fragrance trend isn’t fragrance.
8/2/2016 | Jay Katz, Rhoda Makled and Deborah Wright
Portable device emulates in-use malodor experiences to advance product development.
8/2/2016 | Olivia Jezler
Do we have more to offer our sense of smell than the next niche fragrance?
The U.S. National Institute of Allergy and Infectious Diseases is sponsoring the research to test nootkatone against mosquitoes carrying the Zika virus.
According to a study by Kline, the U.S. home fragrance market is in one of its strongest positions with the strongest growth since 2010 in 2015.
In a recent international survey conducted by IFRA UK and the European Cleaning Journal (ECJ), fragrance is considered to be one of the most important factors for cleaning products.
Amanda Nguyen will join IFRA North America as the director of government affairs and legal, effective July 25.