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Wine Divine

Contact Author Kristen Walker, Mintel
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

With more manufacturers seeking to differentiate their products in the crowded marketplace, a number have looked to surprising categories for formulation inspiration. For instance, food- and beverage-inspired personal care products have gained much ground in recent years, particularly those incorporating antioxidant-rich ingredients such as superfruits. As the incorporation of new and unique fruits and natural botanicals grows, manufacturers are looking to more unusual categories for inspiration. One concept that is gaining ground is the use of antioxidant-rich wine and wine components in surprising categories such as personal care, non-alcoholic beverages and even food.

Wine for the Body

Moderate wine consumption has been scientifically linked to a variety of health benefits in recent years, and a number of savvy beauty and personal care manufacturers have created products that leverage the beneficial attributes of wine to bring new scents and unique functionalities to these noteworthy products.

In China, Mayllie Red Wine Anti-Aging & Brightening Facial Mask contains antioxidant-rich wine and grape seed extracts. The mask is claimed to deeply melt into skin to stimulate skin tissue activity to help firm skin and protect against aging. In the United States, German hand and foot spa specialist LCN has released a line of foot care products named after its main ingredient: Red Wine Leaf. The luxury wine-scented range offers relief for tired legs and feet. Red Wine Leaf Splash, for instance, is a moisturizing and cooling spray for swollen legs, which immediately absorbs into the skin without leaving an oily film.

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