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Wine Divine

By: Kristen Walker, Mintel
Posted: December 28, 2009

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In the United States, RezVez recently introduced the Winetime Resveratrol Bar, a product that is said to contain more heart-healthy resveratrol than 50 glasses of red wine. Available in a dark chocolate flavor with dates and almonds, it is high in fiber and contains seven superfruits, including cranberry, noni, pomegranate, goji berry, açaí, mangosteen and blueberry. Meanwhile, in Japan, Xylish Grape Sparkling Flavored Gum is said to replicate the taste of sparkling wine.

The incorporation of wine and wine derivatives in unexpected categories provides products with a more premium, novel appeal. Drinking wine is often associated with relaxation and enjoyment, values that further align with many personal care and indulgent food and beverage offerings. As consumers continue to seek more premium products, manufacturers will likely continue to look to unusual segments, such as wine, as sources of inspiration for new and noteworthy formulations that appeal to consumers on multiple sensory and lifestyle levels.

Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For more information, click here or call 1-312-932-0600