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A Breath of Freshness

Contact Author Meredith Hollihan, Mintel
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

More in Flavor Trends.

There is much evidence that good dental hygiene leads to improved health and overall well-being, and oral care companies manufacture products to fulfill this notion. Globally, the oral hygiene category has boomed in innovations to provide consumers with improved solutions and more incentive to take better care of their teeth and gums. From on-the-go mouth fresheners to unusual mouthwash and toothpaste flavors, oral care has evolved into a more cutting-edge healthcare segment.

Mint, peppermint, spearmint, and cinnamon represent the mainstays of oral care’s top flavorings and have long been esteemed for their freshening effects. However, while these flavors remain the category’s true dominators, an increasing number of products have been launched in unconventional botanic or herbal blends. Inclusion of botanic- or herb-based extracts in product formulations signifies oral care brands’ inclination toward becoming more natural. In addition, botanical and herbal flavors are often deployed in oral care products for their soothing properties and ability to strengthen the gums and teeth and eliminate bad breath.

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