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Healthy Cereals Come in a Variety of Flavors

Posted: March 18, 2008

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Savory Flavors

Though sweet flavors such as apple and cinnamon and maple and brown sugar are the norm in Europe and North America, savory flavors often appear in Asian hot cereals. From sesame to crab to generic “meat” flavor, new Asian hot cereals boast a range of savory flavors that expand the appeal of hot cereal breakfasts. 

Xian Weixing Food in China recently released Hongshengxiang Instant Breakfast Fried Flour in onion flavor. The hot cereal is made from refined flour, cattle marrowbone oil, almonds, black sesame, sunflower seeds and peanut kernels. It is said to be full of nutrients and aromatic, for those looking for a nutritious, savory breakfast. Likewise, in Hong Kong, Quaker Foods & Beverage sells Instant Fresh Milk Oatmeal Hokkaido Style. With packaging that describes the hot cereal as extremely tasty, the flavor is identified as Scallop & King Crab.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding GNPD, visit or call Mintel International at 1-312-932-0600.