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The Creative Conversation: What Perfumers and Flavorists Can Learn from Each Other

Contact Author Jeb Gleason-Allured
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Three people collaborate in a lab
This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

In his March 2011 column, John Wright considered the ways in which perfumers and flavorists could leverage their similarities and differences to formulate in new and novel ways. The conversation soon moved online to the LinkedIn community hosted by Perfumer & Flavorist magazine (group name: Perfumer & Flavorist (P&F) Magazine). Here we share some insights from readers around the globe.

“I remember the saying, ‘Everybody wants to be somebody else,’” says flavorist consultant Mohammad Aslam, acknowledging the sometimes envious, sometimes disconnected relationship shared by perfumers and flavorists.

“I believe that the biggest thing [flavorists and perfumers] can share with each other is inspiration,” added Hamish Taylor, vice president of global strategic business development at Symrise. “This can be in terms of interpreting trends and ideas, novel use of materials or sharing exciting ‘collisions’ of materials that create interesting taste or scent dynamics. Exchanging ideas and insights occurs in the best of companies some of the time and perhaps sometimes we all forget how to benefit from each other—it starts with a creative conversation.”

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