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Emerging Trends in Soft Drink Flavors

By: Kelly Wolfram, Mintel
Posted: November 10, 2008

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Citrus and Herbal Fusion

For a crisp refreshing taste consumers can turn toward citrus and herbal flavors in the soft drink aisle. In Spain, Moxito Carbonated Drink has come out with original citrus and peppermint flavor. This product is retailed in 250 mL cans and 1 L bottles and is available as an alcoholic drink variety. 

In the United States, Polar Beverages has innovated Fruit a Peel Pomegranate Evolution Spritzer—an all-natural pure fruit juice blend made with natural ingredients and sparkling water. It is made with 5% juice and Polar Seltzer. The certified kosher drink is naturally sweetened and is said to provide a great tasting, reduced-calorie alternative to traditional soft drinks. One serving contains 60 calories while leading beverages contain 90–130 calories per serving. 

Also in the United States, Organic Zota has repackaged several flavors of their Green Tea Soda in 10.5 fl oz cans with a new look. The new packaging is intended to stand out more to the consumer, and it features a different character on each can. The premium beverages are fair-trade-certified, kosher-certified and inspected and passed by the USDA. The following flavors are available: Ginger Pale Ale, Island Pineapple and Razzberry.

Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For more information, visit www.mintel.com or call 1-312-932-0600.