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“Tea has a certain mystery and mystique about it,” says Nappen. “We wanted to uncover some of that. The more we learn about tea, the more were inspired to learn about it.”
“As flavorists, we use high-end teas as our target gold standards,” adds Wright. “They’re a little bit like wines. The small estates grow teas that taste amazing and sell for hundreds of dollars to the highest-rated restaurants. We’re using those teas as our target profiles to elevate the quality of our products.”
“The main opportunity [for tea flavors] is beverage applications,” Nappen says, but adds that tea has moved beyond classic RTD iced tea to include waters, sport and energy drinks, carbonated beverages, alcoholic drinks, confections, ice cream, and savory applications such as salad dressings, marinades and sauces.
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