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Strange Brew: Novel Flavorings for Beer
Posted: October 2, 2007
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Beyond Fruit: Cutting-Edge Flavors
In addition to seeking out the females in the crowd, some brands have attempted to branch out to a new audience with quirky, untraditional flavors. Adding new personality to their brands and standing out from the crowd, manufacturers have deployed more elaborate flavors in the second quarter of this year, relying not only on fruit flavors but also on interesting ingredients such as chilli pepper, maple syrup and tequila. Mintel has seen some of these distinctive ingredients in the past, but many new ones appeared during this period, including wormwood, goji berries, dragonfruit and schisandra.
In the second quarter of this year, New Belgium Brewing brought out New Belgium Springboard Ale, a seasonal spring ale, in the United States. The ale has been brewed with wormwood, goji berries and schisandra. Meanwhile, in Finland, Pierhead Purchasing Ltd. has released New Cave Creek’s Chilli Beer, which contains an actual chilli pepper in the bottle of beer.
Finally, beer manufacturers sought out consumers attempting to live a healthy, natural lifestyle by increasing their use of organic ingredients and preservative-free blends. Many popular beer brands are accused of containing too many chemicals, something many consumers are wary of these days. To appeal to these natural-loving consumers, many beer manufacturers have released products containing organic ingredients and no preservatives. These natural beers also introduced more interesting recipes and flavors to the market, including a beer made from rice and another made from hemp. Flavors such as chocolate and coffee were also seen in a range of organic beers.