Did you know that Procter & Gamble will be taking the stage at World Perfumery Congress 2024? This year, R&D president Joanna "Jo" Clarke will be joined by R&D vice president and master perfumer for the session "How Disruptive Innovation Elevates the Art and Science of Perfumery."
As the world’s largest user of fragrance with an acclaimed perfume design team the duo will share how Procter & Gamble is leading industry transformation through disruptive tools in the creation of perfumes, methods and materials.
Meet the Speakers
Joanna Clarke, R&D Vice President | P&G Global Perfume Sensory and Perfume Delivery Systems | Brussels Innovation Center Site Leader at Procter & Gamble
Joanna (Jo) Clarke is Vice President for Research & Development at Procter & Gamble with career spanning three decades across three continents in every category of the Fabric & Home Care Sector. She has a track record of constructive disruptions that helps reinvent categories and re-imagine businesses. Over the past five years Clarke has led the Perfume Design and Scent Innovation Organization in P&G, where her efforts helped transform how scent can be used as a growth strategy across businesses
Rafael Trujillo, R&D Vice President | Master Perfumer at Procter and Gamble
Rafael Trujillo is a Master Perfumer with 35 years experience creating fragrances and delivery technologies for P&G. Trujillo has developed global iconic fragrances for products like Tide, Gain, Ariel, Downy, Lenor, Head and Shoulders, Old Spice, Febreze, Dawn, Olay and other P&G megabrands around the world. He has won several industry awards including the 2005 Perfumer’s Choice Award for Best Laundry Fabric Care (Tide with a Touch of Downy April Fresh), 2008 Perfumer’s Choice Award for Best Laundry Detergent Fragrance (Tide with Febreze Meadows and Rain), and the 2011 P&G Fragrance of the Year Award for Downy/Lenor Asia.
If you only have enough time to explore the expo hall, attendees can also snag tickets for 1-day expo hall only. More details can be found on the registration page.
The event hosts an expo hall, networking opportunities and conference sessions. WPC is the global stage for fragrance creativity, ingredients, technology and business—providing the ideal forum for discussing the industry’s latest issues and breakthroughs.
In preparation for WPC, we've connected with ASP board members, Lionel Nesbitt, Paula Kundu, Delphine Perdon Rupnow and Vince Kuczinski for new and seasoned attendees, what they're looking forward to most and how to maximize your experience.
