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Industry Snapshot: FMA Charts Path for a Unified Global Future

By: Jeb Gleason-Allured, Editor
Posted: January 28, 2010
Trevor Butterworth

Trevor Butterworth, editor of speaks at the FMA 2010 Annual Business Meeting.

Look for more photos in the April issue of P&F magazine

Facing increasing NGO and legislative attacks both in the US and around the world, the membership of the Fragrance Materials Association took a “first step” vote toward global realignment of the fragrance industry under the International Fragrance Association. In a similar move last December, the European Flavour & Fragrance Association split, aligning is fragrance activities under the auspices of IFRA.

Meanwhile, event speaker Trevor Butterworth ( detailed the general failings of mainstream journalists in reporting science stories. Often, he said, non-experts were framed as experts; unsubstantiated, tentative study results were promoted as solid evidence; and facts generally misrepresented or ignored. In fact, he said, most science reporting contained an average of nine factual errors. As a result, said Butterworth, industries such as fragrance must take the initiative to make sure sound science gets into the proper hands – whether by engaging traditional journalists or pursuing alternative channels such as blogs.

Finally, during the meeting, the FMA approved its 2010 board of directors:

  • Robert Amaducci (Flaroma)
  • Robert Bedoukian (Bedoukian Research)
  • Kim Bleimann (Berje Inc.)
  • Christophe de Villeplee (IFF)
  • Edward Gotch (Emerald Kalama Chemical)
  • Theodore Kesten (Belmay)
  • Peter Lombardo (Robertet)
  • Michel Mane (Mane)
  • Simon Medley (BASF Corp.)
  • Karen Manheimer (Kerry Ingredients and Flavours)
  • Fred Kritzer (Symrise)
  • Steve Tanner (Arylessence)
  • Sean Traynor (Takasago International Corp.)
  • Bill Troy (Firmenich)
  • John Vernieri (Givaudan)
  • Michael Wimberly (Millennium Specialty Chemicals)