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Industry Snapshot: FMA Charts Path for a Unified Global Future

Contact Author Jeb Gleason-Allured, Editor
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Trevor Butterworth

Trevor Butterworth, editor of speaks at the FMA 2010 Annual Business Meeting.

This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

Look for more photos in the April issue of P&F magazine

Facing increasing NGO and legislative attacks both in the US and around the world, the membership of the Fragrance Materials Association took a “first step” vote toward global realignment of the fragrance industry under the International Fragrance Association. In a similar move last December, the European Flavour & Fragrance Association split, aligning is fragrance activities under the auspices of IFRA.

Meanwhile, event speaker Trevor Butterworth ( detailed the general failings of mainstream journalists in reporting science stories. Often, he said, non-experts were framed as experts; unsubstantiated, tentative study results were promoted as solid evidence; and facts generally misrepresented or ignored. In fact, he said, most science reporting contained an average of nine factual errors. As a result, said Butterworth, industries such as fragrance must take the initiative to make sure sound science gets into the proper hands – whether by engaging traditional journalists or pursuing alternative channels such as blogs.

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FMA Meeting Photo

The Fragrance Materials Association (FMA) annual business meeting and luncheon was held Jan. 20, 2010, at Teaneck Marriott at Glenpointe, Teaneck, New Jersey.

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