Industry Snapshot: FMA Charts Path for a Unified Global Future

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Trevor Butterworth

Trevor Butterworth, editor of STATS.org speaks at the FMA 2010 Annual Business Meeting.

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Facing increasing NGO and legislative attacks both in the US and around the world, the membership of the Fragrance Materials Association took a “first step” vote toward global realignment of the fragrance industry under the International Fragrance Association. In a similar move last December, the European Flavour & Fragrance Association split, aligning is fragrance activities under the auspices of IFRA.

Meanwhile, event speaker Trevor Butterworth (Stats.org) detailed the general failings of mainstream journalists in reporting science stories. Often, he said, non-experts were framed as experts; unsubstantiated, tentative study results were promoted as solid evidence; and facts generally misrepresented or ignored. In fact, he said, most science reporting contained an average of nine factual errors. As a result, said Butterworth, industries such as fragrance must take the initiative to make sure sound science gets into the proper hands – whether by engaging traditional journalists or pursuing alternative channels such as blogs.

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FMA Meeting Photo

The Fragrance Materials Association (FMA) annual business meeting and luncheon was held Jan. 20, 2010, at Teaneck Marriott at Glenpointe, Teaneck, New Jersey.

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