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Health + Wellness = Latest F&F Trends

Posted: January 10, 2007

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Karen Manheimer (Mastertaste), discussing botanicals, explained, “There is a growing belief among consumers that if something is good for you (to eat), the same benefits would apply to topical use.” As foods make their way from the plate to soaps, skin care and other consumer goods, opportunities proliferate. Said Manheimer, “Products infused with botanical ingredients increased 138% in 2005.”

Examples of recent gourmand-inspired scents include:

  • Nina by Nina Ricci, which includes creamy vanillic and fruity apple notes
  • Cartier’s Delices, featuring Morello cherry and bergamot notes
  • Origins’ Cocoa Therapy, composed of chocolate, nutmeg and citrus notes
  • Stacked Style’s Dolce Dew and Como Crema feature coconut and banana leaf, and pear, sugar cane and coconut, respectively

Breaking down the fragrance map into clear sections, Feygin categorized green, citrus, astringent and herbal scents as “action” scents, those that connote active treatment in products. Aromatherapy-friendly scents, she explained, tend toward essential oils for their mood-altering properties. Feygin also discussed the scent vocabulary of naturalness: florals, fruity florals, woody, spicy, ambery, sweet.

The dilemma: Fragrances make products succeed. And in order for fragrances to succeed, creativity and cost must be reconciled. In an age in which naturals are not all that natural (due in part to some products sourced in some emerging markets), finding quality and goods pricing are the fragrance industry’s main hurdles. Finished good manufacturers are instituting margin improvement policies, Feygin said, forcing fragrance companies to slash costs. One indication that all is not in balance: more lavender oil was used in 2005 than was produced.