Industry News:

Most Popular in:

People News

262

drom Names Eve Miralles Junior Perfumer

250

Robertet Appoints VP Supply Chain

203

Robertet Names Swan as VP Purchasing, Robertet US

176

Givaudan Appoints Senior Account Executive

161

Eurofragance Names Mercier Global Business Unit Manager

150

Robertet Flavors Names Weinstein US President; Lombardo Retires

120

Alpha Aromatics Promotes Chief Perfumer Roger Howell to VP Role

115

Mane Names Lhomme Culinary Chef, EMEA Savory R&D Team

88

FFS Renames Customer Care Division; Appoints Ritzmann as Manager

85

Bell Adds Employees, Promotes to Help Grow Global Fragrance Business

Email This Item! Print This Item!

VIDEO: IFRANA President Speaks About Emotional Connection of Scent

Posted: March 4, 2013

IFRA North America's president, Jennifer Abril, speaks on the emotional connections created by scents and the importance of the fragrance industry. Fragrance, she says, is ubiquitous in consumers' everyday lives “ ... those scents are creating emotional connections to a brand,” she adds in a recent IFRA North America Make Scents video. To hear more of her commentary on fragrance and the industry, click on the video below.