Industry News:

Most Popular in:

People News

268

Fragrance Foundation To Award Morillas as Perfumer of the Year

219

Mane Inc. Names Jyotindra Vora Senior VP, Global Flavor Ingredients

191

Symrise Names Steiner Regional President Fragrances, Oral Care N.A.

182

Robertet Flavors Names Sales Execs To Strengthen Global Strategy

178

Robertet Names Dabrowski Robertet Flavors Research Chef

176

IFF-LMR Naturals Names Nicol IFF-LMR Naturals Sales Manager Americas

101

Artiste Names Dolores Avezzano Director of Strategic Accounts

75

WFFC Cincinnati Chapter Names 2013 Board of Directors

63

PFW Aroma Chemicals Creates Business Development Manager Role

52

Monell Alumnus Larry Clark To Receive Kerry-Manheimer Award

Email This Item! Print This Item!

VIDEO: IFRANA President Speaks About Emotional Connection of Scent

Posted: March 4, 2013

IFRA North America's president, Jennifer Abril, speaks on the emotional connections created by scents and the importance of the fragrance industry. Fragrance, she says, is ubiquitous in consumers' everyday lives “ ... those scents are creating emotional connections to a brand,” she adds in a recent IFRA North America Make Scents video. To hear more of her commentary on fragrance and the industry, click on the video below.