IFRA North America's president, Jennifer Abril, speaks on the emotional connections created by scents and the importance of the fragrance industry. Fragrance, she says, is ubiquitous in consumers' everyday lives “ ... those scents are creating emotional connections to a brand,” she adds in a recent IFRA North America Make Scents video. To hear more of her commentary on fragrance and the industry, click on the video below.
VIDEO: IFRANA President Speaks About Emotional Connection of Scent
March 4, 2013
Close
Fill out my online form.
Related Content
- International Flavors & Fragrances Appoints Executive Vice President
10/24/2016, Savannah Saunders - In Memoriam: Fred Faulkner
11/3/2016, Savannah Saunders - Nick Pickthall Joins IFRA UK as New Chairman
11/7/2016, Savannah Saunders - Jennifer Beltz Joins FEMA
11/11/2016, Savannah Saunders - Bell Announces New Purchasing Manager
11/28/2016, Savannah Saunders
FOLLOW US: