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British master perfumer, Roja Dove has been named as an international ambassador for the GREAT Britain Campaign. The GREAT Britain Campaign has ten pillars covering: countryside, creativity, entrepreneurs, green, innovation, knowledge, music, and sport and is designed to help Britain to speak with one voice about the opportunities to invest in the U.K. and help to attract additional visitors.
“I am proud to support the GREAT campaign, and to be an Ambassador for Creativity is GREAT Britain," said Dove. "Britain is indeed a creative nation, and although we are home to less than 1% of the world’s population, the U.K. has one of the largest creative industries sectors in the world. It is a place where imagination can flourish to create fragrances, films, music, design, and literature that connect with people around the world."