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Fragrancing FEAR

Posted: May 16, 2007

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“We lost the nose somewhere in the evolution,” she laughs.

So, on her own, Tolaas began collecting smells that interested her and training herself to smell in a more sophisticated, nuanced way.

“I was able to learn the alphabet,” she says. “Why wouldn’t I be able to learn smelling, to learn smell, to test that and … learn to think through my nose?”

NOSOEAWE: the Scent of Berlin

The process of creating scents based on the true smells of cities led Tolaas home to Berlin, where, working with perfumer Geza Schoen, she developed NOSOEAWE—named for the four points of the compass.