Frutarom Industries Ltd. has announced that Reed Lynn will be the new general manager flavors for the North America division. He comes from Wild Flavors, where he acted as senior vice president of North American sales.
"We are pleased to congratulate Reed Lynn on joining the Frutarom Group," says Ori Yehudai, Frutarom's president and CEO. "We believe that his proven abilities will support Frutarom to strengthen, expand and develop its positioning in North America, the world's largest market in the field of flavors. Reed will be based at Frutarom’s Flavor Center in Cincinnati, which is strategically located at the center of operations of American and multinational food and beverage manufacturers. We intend to utilize this recently completed production and R&D site as an important base and future center of Frutarom’s flavors activities in North America."