Takasago announced it has appointed Dulce Paredes as its new vice president of consumer insights and market research. Dubbing herself a “consumer navigator,” Paredes helps deliver innovation and strategic business goals through a consumer focus, and before joining Takasago, she led Avon’s global R&D consumer sciences group, guiding product testing teams that support global strategy for skin care, hair care, color cosmetics, fragrance and other personal care products.
In announcing the appointment, Takasago's Bryan Buck commented, “Dr. Paredes’ background combines strong technical, management and consumer insights and research strengths in the flavor and fragrance industries. We are enthusiastic about all that she brings to us, and are looking forward to how she will enhance our efforts.”
Prior to being at Avon, Paredes was program manager of technology guidance research at Kraft, managing sensory and consumer testing for the company’s East Coast-based businesses, and she also worked at Pepsi Cola Company as a product developer for international brands, as well as a principal research specialist conducting research on sweeteners, taste and consumer understanding.
She earned her doctorate in food science from Cornell University and currently holds memberships in the Institute of Food Technologists, Society of Sensory Professionals, ASTM International, ESOMAR International Market Research, the Association of Consumer Research and the New York Academy of Sciences.