In order to help manufacturers in the beauty, household and oral care industries connect with the growing demographic group of Hispanics, Symrise has launched Conexión Latina, a cross-category approach for fragrances and flavors.
“With Conexión Latina, we aspire to be the go-to partner of our clients in developing fragrance and flavor solutions for the fast-growing Hispanic consumer group,” said Andreas Steiner, Symrise’s president, North America, fragrances and oral care. “ … Our quest for excellence in understanding them from a holistic standpoint will be helpful in working with our customers and growing our customers’ relationships with Hispanic consumers.”
