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Fragrance supplier Seven Scent has signed an exclusive U.K. distribution agreement with Brenntag in a move to support growth in fast-moving consumer goods (FMCG) categories.
The deal will promote Sevens’ fragrance creation expertise with a strong focus on personal care, household and industrial cleaning products.
“The partnership is the natural next step for Seven as we seek to strengthen our sales efforts and expand our customer base in the UK," said Awie Newell, business unit director for Seven Scent. "Brenntag offers exceptional customer service and has a wealth of product development experience which makes them the ideal partner for us. We are confident that our customers will benefit from this shared market understanding going forward."
In preparation, Seven has provided a three-stage training program for Brenntag’s key business development team, designed to build on the distributor’s existing knowledge and drive fragrance innovation in target categories.