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Givaudan to Unveil New Fragrance Center in Singapore in ‘14
Posted: June 26, 2013
Givaudan has laid the foundation for a new fragrance creative center and compounding facility in Singapore, which will serve as its hub in Southeast Asia and currently represents the company’s largest investment in fragrances in the region as part of its global strategy.
"The investment in Singapore is our largest in fragrances in Asia so far. It reaffirms our commitment to our customers here,” said Gilles Andrier, Givaudan’s CEO. “When the creative center opens in 2014, it will set a new industry benchmark for the region. Future fragrance artisans will be nurtured here. Creation and sensory research will be conducted and combined with consumer insights and leading creativity to drive success in the market place for our clients."
The new center will add to Givaudan's portfolio in Asia Pacific, where the fragrance division facilities include a creative center network that spans Mumbai, Shanghai and Yokohama, Japan as well as fragrance compounding that is conducted at production sites in Shanghai as well as Bangalore, India and Jakarta, Indonesia.
The new Asia Pacific fragrance center will also include facilities that will build on Givaudan's capabilities in fragrance technologies and sensory understanding, particularly further strengthening the company's expertise and understanding of consumers in Asia. The new creative center will provide employment for at least a further 100 people. In particular, Givaudan the new Singapore center will also host an Asia Pacific branch of the Givaudan Perfumery School, establishing a fully equipped school for training perfumers in the region.
A specialized large batch production unit for fragrance compounding will also be a part of the development, to primarily, but not exclusively, serve customers across Southeast Asia. Featuring a very high degree of automation, the company said this facility will be designed to meet the highest environmental, health and safety standards and be built to meet the Singapore Gold standard for Greenmark, consistent with Givaudan's corporate sustainability targets.