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Agrumaria Reggina Becomes Agrumaria as Citrus Specialist Sharpens Global Identity

"A new positioning that expresses who we are in a clearer, simpler, cleaner way."

'We built Osmo to accelerate fragrance innovation, and this auction is the clearest expression of that mission,' said Alex Wiltschko, CEO and founder of Osmo. 'These molecules exist because AI can do in months what traditional discovery takes years to achieve. Now we're opening access to them in a way the industry has never seen before.'

Osmo Opens AI-Developed Captives to Market Through Industry-First Auction

The company reports building a pipeline of 43 proprietary molecules in less than three years.

CO₂ Emission Reduction with BASF Aroma Ingredients

CO₂ Emission Reduction with BASF Aroma Ingredients

Explore how fragrance and flavor companies are approaching Scope 3 emissions, improving transparency, and implementing practical sustainability strategies without compromising performance.

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Among the winning brands, L’Oréal-owned fragrance houses dominated the awards program, with Yves Saint Laurent, Valentino, Prada and Miu Miu collecting top honors across prestige, luxury and ultra-luxury categories. Read the story for the full list of winners.

Dominique Ropion, Honorine Blanc and Marie Salamagne Lead Big Wins at 2026 Fragrance Foundation Awards

Framed around the theme “The Science of Possible,” the report highlights progress in conscious sourcing, intentional innovation, future-focused operations and strategic partnerships, demonstrating how the company is leveraging nature-based science to create environmental and business value.

IFF’s 2025 Sustainability Push: From Circular Rosemary and Vanilla Communities to Biodegradable Fragrance Tech

Elevating the Taste Experience with BioSymphony™

Elevating the Taste Experience with BioSymphony™

With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.

Givaudan Brings Perfumery to Roblox With Launch of Garden Makers

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Brands leaned heavily into immersive activation strategies to drive engagement.

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

At Indesso, patchouli sourcing is guided by three pillars: traceability, environmental stewardship, and social empowerment. Together, these ensure that every drop delivers not only olfactory richness, but also integrity.

More than 200 guests attended the White House event, while FCA's Capitol Hill activation, themed 'The Scent of Innovation,' attracted more than 350 lawmakers, staffers and industry representatives.

FCA Brings Fragrance Innovation to the White House in Landmark Policy Push

FCA used the event to advocate for science-based regulatory frameworks that can accelerate the commercialization of new fragrance technologies.

Givaudan’s Eurofragance Deal Signals a New Race for Regional Fragrance Power

Eurofragance will continue operating as an independent brand.

Hosted by the Fragrance Alliance Network and organized by museum scent consultants Liam R. Findlay (AromaPrime; pictured) and Sofia Collette Ehrich (The Olfactory Contractor), the event will feature six presentations and an expert panel examining how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.

Using Smells in Museums Event Highlights Growing Role of Scent in Cultural Storytelling

The program reflects growing interest in olfactory experiences across museums and heritage institutions.

The new Mumbai hub reflects the strategic importance of fragrance to Unilever's premiumization agenda.

As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India

The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.

The American Society of Perfumers (ASP) will present its prestigious Lambert Service Award to Paula Kundu at the World Perfumery Congress 2026, recognizing her leadership, volunteerism, and long-standing contributions to the global fragrance community.

ASP to Honor Paula Kundu with 2026 Lambert Service Award at World Perfumery Congress

The award celebrates individuals whose service has significantly advanced both ASP and the broader perfumery profession.

From left: Luzi CEO Roland Altenburger and board member Iris Altenburger, Ph.D.

Luzi Marks 100 Years With Exclusive Rose Variety Developed Over Three Years With Meilland

Rose 1926 combines fresh blooming rose notes with facets of passion fruit, pear, peach and Earl Grey tea.

Robertet plans to leverage the upgraded network to advance Industry 4.0 initiatives, including real-time data integration across manufacturing, logistics, ERP and business intelligence systems, while ensuring the quality and traceability standards required in global ingredient production.

Robertet Powers AI-Driven Fragrance Innovation With Global Network Overhaul

The enhanced connectivity will also support Robertet's AI-driven innovation efforts, including NaturIA.

The deal marks both Samyang Group’s first acquisition of a Japanese company and its first overseas operating base secured through M&A in the food sector.

Samyang Makes Bold F&F Play With $285M Acquisition of Japan’s Soda Aromatic

The deal marks both Samyang Group’s first acquisition of a Japanese company and its first overseas operating base secured through M&A in the food sector.

By integrating agronomy, extraction and fragrance development in one continuous loop, perfumers and scientists can test plant varieties, refine cultivation methods, and evaluate bio-based inputs under real-world conditions.

LMR Naturals by IFF Unveils Living Field for the Future of Perfumery in Grasse

The 1.8-hectare experimental field is designed as a living R&D platform where natural ingredients are studied, cultivated and refined.

By exiting large-scale food ingredients manufacturing, IFF is stepping away from lower-margin, more commoditized adjacency and concentrating capital and R&D firepower into areas where differentiation is driven by biology, chemistry and formulation science rather than volume scale.

IFF Sells Food Ingredients Business, Sharpening Focus on Taste, Scent & Biosciences as Portfolio Resets Around Higher-Margin Growth

IFF is stepping away from lower-margin, more commoditized adjacency and concentrating on areas where differentiation is driven by biology, chemistry and formulation science.