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WPC Coverage
Procter & Gamble Shares How Disruptive Innovation Elevates the Art and Science of Perfumery
This year, R&D president Joanna "Jo" Clarke will be joined by R&D vice president and master perfumer for the session "How Disruptive Innovation Elevates the Art and Science of Perfumery."
Ingredients
Quintessence Fragrances Expands with Offices in the Middle East
Fine Fragrance
Givaudan Perfumer Adriana Medina Declared Member of the Academia del Perfume
Latest
Sponsored
LUZI Discusses Family Legacy & The Next Generation
Discover LUZI company strides, corporate updates and partnership goals.
Fragrance
Editions de Parfums Founder Frédéric Malle Leaving Brand after 25 Years
Malle is known for referring to perfume as "the mirror of your soul."
Fragrance
Report: McDonald's Displays French Fry-Scented Billboards in the Netherlands
Food & Wine reports that the billboards were created as an experiment to see if passersby could identify the scent, as they were strategically placed approximately a tenth of a mile from a McDonald’s location.
Fine Fragrance
Givaudan Haute Parfumerie Exhibition Explores Past, Present & Future of Fine Fragrance in NYC
Take a look inside of the temporary exhibition in NYC.
Regulatory & Research
IFRA Releases Inaugural Video Annual Report for 2023
“This Annual Report not only reflects on our progress but also sets the direction for our future initiatives,” said Martina Bianchini, President of IFRA.
Regulatory & Research
European Parliament Votes to Approve Revision of Chemicals Rules
The vote is said to confirm the text agreed between the co-legislators and will help support the future of the natural ingredients used in cosmetics and fragrances.
Trends
Gourmand Fragrances Trending in Consumer Searches in 2024
[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.
Regulatory & Research
IFRA Adds 3 Members from FCA, IFF and Mane to Board of Directors
“I would very much like to thank departing Board members Robert Bedoukian and Miguel Zavala, for their many years of service to the IFRA Board, as well as for the support of Simon Herriott from IFRA Regular Member IFF," said Hans Holger Gliewe.
Ingredients
Avant Organics Debuts Revamped Website
Sarah Montelaro, manager of Technology, shared "The launch of our new website is just a small glimpse of the future for our company and the relationships we are building with our customers."
Fine Fragrance
Robertet Appoints James Krivda as Senior Perfumer
The company shared that Krivda will report to Jérôme Epinette, senior vice president of the Fragrance Division.
Events
EFEO Announces Speakers for 2024 Conference to be Held in Grasse
The speakers will address the scientific platform needed to support the 5-year reprieve given by the European Union from the MOC’s to all plant-based materials extract, including essential oils.