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In anticipation of the upcoming 8th World Perfumery Congress in Cannes, France (June 6–9), P&Fnow is talking to industry experts presenting at the event. Here, P&Fnow chats with Dominique Coutière, founder and president of Biolandes, who will speak at the WPC about the future of natural and organic essential oils.
P&Fnow: In your opinion, where does the fragrance industry stand in 2007?
Coutière: The trend toward concentration among the key players in flavors and fragrances is still going on, with the acquisition of Danisco's flavors division by Firmenich, coming after Givaudan's acquisition of Quest. I believe things will probably continue to move in that direction. This consolidation is made necessary by the concentration on the luxury and food markets, as well as the big companies’ desire to limit their core lists to three suppliers.
In luxury perfumery the past few years have been marked by an increase in fragrance launches, which has led to shorter life cycles for the products and reduced market shares for the ones that do survive. Today, the major brands are launching fragrances at the rate of nearly one per year, while in the 80s they launched a new fragrance every five years. In parallel, niche brands offering natural, and in many cases organic products, are becoming firmly established in the market—in both fragrance and cosmetics.
P&Fnow: What are the biggest challenges and opportunities facing the fragrance industry today?