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Wixon Wins Award

Posted: May 16, 2007

Wixon Inc. (Milwaukee) has won an Innovative Quotient (IQ) Award from the Wisconsin Technology Council and the Small Business Times. The award honors 10 of the most innovative companies in the southeastern Wisconsin region. Wixon won for the creation and development of its Mag-nifique line of flavor technologies. The line consists of a series of masking agents, flavor enhancers and flavor modifiers that allow food companies to remove unwanted or undesirable ingredients such as fats, sugars and sodium, without removing the desired tastes, consistencies, mouthfeel, texture and other desired attributes.

Of the award, Wixon president Peter Gottsacker said, "We have pledged at Wixon to help companies put healthier products into the marketplace, but we know that consumers still want the taste and other pleasant characteristics of products that they are used to enjoying. The Mag-nifique line has allowed both of those goals to be reached."