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Givaudan Launches Consumer Products Fragrance Creative Center

Givaudan (Geneva, Switzerland) has opened its new consumer products fragrance creative center in East Hanover, New Jersey. The move "will support Givaudan’s goal to further gain market share in all consumer product categories" in North America, according to a company statement. The $62-million site adds evaluation, laboratory and R&D infrastructure, including odor booths, fabric and personal wash labs, and air care technology.

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