This fast-moving company found itself among the top players in the F&F industry thanks to its geographic expansion and aggressive acquisitions (including a 70-percent stake in GewurzMuhle Nesse and the flavoring extracts business of A.M. Todd Botanical Therapeutics).
Yet, Frutarom president and CEO Ori Yehudai isn’t satisfied with just a 24-percent increase in sales from 2004. He has stated that the company seeks to cross the $500-million sales mark by 2008. How will Frutarom reach that goal? Yehudai spoke to P&F magazine about the company’s recent growth, the coming year and top trends in the flavor industry.
Questions asked: How would you characterize Frutarom's recent growth strategy? Where do you see the company heading throughout the coming 12 months? What trends do you see shaping the industry as a whole?