Wixon Goes Full-Service

Posted: April 20, 2012

Expanding beyond its flavor, seasoning and technology business, Wixon has relaunched its consumer products division. Its services include product innovation, formulation development, and processing and packaging.

"Wixon’s new positioning is 'Imagine. Now, Imagine Better.'" says Wixon president Peter Gottsacker. "Our customers have an image of their product—trendsetting, great tasting, always consistent, and professionally packaged. The new positioning and relaunch of the Consumer Products division articulates Wixon’s goal to exceed expectations and create delicious food and beverage items."