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Sensient Announces 2012 Flavor Trend Predictions

Posted: January 4, 2012

Sensient Flavors released its 2012 flavor trend predictions, filtered from mega trends that include health and wellness, sensory, comfort, and connections.

"As we researched these mega trends for the 2012 Sensient Flavor predictions, an underlying theme emerged, which reflected a consumer desire for and interest in discovery,” said Jim Shepherd, director of beverage solutions at Sensient Flavors. “That is, consumers today are increasingly open to—and even seek—new flavor profiles in both the food and beverages they purchase. Three subsets of the discovery theme emerged: new and novel, reinvention and combinations of flavors.”

“In the beverage category, the reinvention theme comes into play with the reassessment of heirloom varieties of plum, while vanilla becomes more interesting—reinvented, if you will—through varietal taste profiles, while the combination of peach and rosemary flavors speak to emerging flavor combinations that excite the palate,” Shepherd continued. Emil Shemer, Sensient Flavors’ director of food solutions, commented, “Consumer interest in what’s next also influences the flavor creation of both savory and sweet foods. This year’s flavor predictions of lucuma and aji amarillo, for example, are for the most part new and novel to stateside consumers, while spicy caramel offers an unexpected, and even surprising, flavor combination. Likewise, whereas U.S. consumers are very familiar with garlic, black garlic popular in Asian cuisine reinvents a familiar favorite into a new, craveable taste sensation for a broadened consumer base.”

Accordingly, the company's predictions for 2012 trends are: