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PureCircle has launched Alpha, a new stevia sweetener that is able to help reduce calories further in food products. Alpha represents a proprietary combination of steviol glycosides that was developed for products seeking 50-100% calorie reductions while also lending a more rounded sweetness and less bitterness than other sweeteners offering higher sugar replacement levels. It also meets JECFA specifications and is available for immediate use in all markets that follow JECFA, including the EU, which is expected to be approved this year.
Sidd Purkayastha, PureCircle’s vice president global technical development and support, said, “Alpha clearly has an important role to play among our existing portfolio. It is ideal for deeper calorie reductions. With Alpha we are discovering opportunities to improve everything from teas, to juices and dairy products, to flavored waters and carbonated soft drinks.”
Jason Hecker, PureCircle’s vice president global marketing and innovation, added, “In a very short period of time we have greatly expanded our offering from a single sweetener, Reb A, to a portfolio of solutions, including SG95, NSF-02 and now Alpha. Each ingredient continues to play a very important role. However, like never before, PureCircle is in a position to help customers find just the right stevia solution or combination of solutions, to meet their needs.”