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Inside Fragrance: Evolution of an Air Care Giant

Posted: December 21, 2007

page 8 of 8

From his very first job with P&G, Hettich has had a sense of the company’s huge trust in his abilities. Today, he spends a lot of time with the company’s young hires, telling them that P&G gives its employees challenges and keeps everyone on a steep learning curve. He also tells them that stretching their sense of curiosity is more important than the number of windows in their office.

The Febreze product family grew again in August 2007, with the launch of Febreze to Go, a small bottle of spray Febreze with a special closure to prevent leaks in travel conditions, designed to meet specific air travel security requirements. Hettich reports that while there is no sales data at the time of this writing, response has been good.

What’s next on Hettich’s Innovation Master Plan? He reports that every week a delegation is out with consumers asking what they want next. He knows for sure that whatever comes next, it will have to be a deliverable technology that works with the Febreze promise.