Banawi Industrial Group (BIG) and Mane have announced a collaboration to establish Banawi Mane Flavors, a joint venture company that has been designed for the conception, application, production and sale of food flavors to help capture the growth potential in the Middle Eastern region. One of the first global flavor companies to be established in Saudi Arabia, Banawi Mane Flavors (BMF) combines BIG’s regional presence with Mane’s flavor expertise to deliver service to food and beverage industry clients in the Middle East.
On March 6, 2011, BIG chairman and CEO Sheikh Hussein A. Al-Banawi and Mane president and CEO Jean Mane inaugurated BMF’s new premises in Jeddah, Saudi Arabia. This location, in Jeddhah Industrial City Phase 2, includes a state-of-the-art production facility with liquid and powder compounding equipment, and a creation center with four application laboratories. The company will focus on developing and creating flavors for Middle Eastern preferences, including in the categories of snacks, beverages, confectionery, dairy and savory.