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Symrise to Offer New Product Concepts at Ingredients Middle East/Gulfood Event

Posted: February 11, 2011

Symrise (Holzminden, Germany) is presenting new product concepts this year at the Ingredients Middle East/Gulfood. These concepts have been specially tailored to satisfy the taste preferences of consumers in the region: juice concepts with a taste of orange-carrot or lemon-mint, milk flavored with pomegranate and blood orange, yogurt drinks with green tea and mint, fruit gums and candies, bouillons flavored with lamb and mutton, and blue energy drinks.

Flavorings for a dynamic market reflect the diversity and consumer patterns in the region and provide new inspiration. This is the idea behind Symrise Middle East's presentation at this year's Gulfood from February 27–March 2, where it will share flavor solutions that are customized to the Middle East and North Africa (MENA).

Consumer preferences in MENA are evolving: More often, a healthy lifestyle should not contradict enjoyment, and vice versa. Still, the flavor is what matters most. Symrise's new flavoring platform—“taste for life”—supports its clients to help tailor brands and products to satisfy consumer preferences.

Some highlights from Symrise’s booth at Gulfood include: