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Create Flavours Anticipates Near-Term Natural Flavors Growth of 35%

Posted: November 15, 2007

Create Flavours (Clevedon, UK) has launched a new natural flavors division aimed at the savory and sweet segments. The move comes as a company survey reports that natural flavor demand will grow by 35% in the next three years.

"Today's consumers are more aware than ever of the authenticity of food," says managing director Jon Jones. Damian Bellusci, the company's commercial director adds, "[W]e need to ensure that our business is structured to support this phenomenal growth expectation."

Bellusci and Jones will oversee the division, which will work to keep the company at the forefront of the natural flavor market. In addition, the unit will identify flavor trends, highlight white spaces or areas in need of upgrades in the company's flavor portfolio, manage new raw material sourcing, and keep track of the regulatory landscape.