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Winners of the FiFi Dubai 2010 Awards
Fragrance Foundation Arabia recently announced the winners of the first annual FiFi Dubai awards at an event on Nov. 30, 2010, held at The Address Downtown Dubai. The awards were divided into three main award categories—“Fragrance of the Year” awards, “Retailer of the Year” awards and “My Favorite Perfume of the Year” awards. An independent jury panel determined the winners in the first two categories, and consumers were encouraged to vote online for the “My Favorite Perfume of the Year” categories.
The ‘Retailer of the Year’ Awards included two categories, and the winners were:
Paris Gallery also was awarded with a FiFi Recognition Award for outstanding contribution to the Middle Eastern fragrance industry, and more than 100,000 consumers voted online to determine the winner of the “My Favorite Perfume of the Year” Award. The winner of the Consumer choice award for international fragrance was Gucci Guilty by Gucci. The winner of the Consumer choice award for an Arabian fragrance was Kalemat by Arabian Oud.
“We are extremely pleased with the industry participation and the outcome of the first FiFi Awards, and would like to congratulate all the winners,” said Shahzad Haider, chairman of Fragrance Foundation Arabia. “While the FiFi awards turn the spotlight on the historic and yet-so-vibrant industry in the region, it is also very clear that fragrance production and trade in the Middle East has grown into a multi-billion dollar business with resilience unmatched in any other territory.”